Scented Synesthesia: Exploring the Multisensory Journey of Perfume
Scented Synesthesia: Exploring the Multisensory Journey of Perfume
Synesthesia is a sensory juncture where sound, sight, and texture mesh, creating a new feeling. For centuries, creatives have tried to re-create this experience in various ways, one being through fragrance.
Perfume synesthesia is a multisensory journey of smelling a fragrance and visualizing a specific colour or texture in your mind. Perfumers use various ingredients to construct their scent, from musky, animalic notes to floral and woody ones. Each scent has its own distinctive essence, and when blended with other ingredients, they can form synesthetic experiences. For example, some people may picture a warm magenta for a peppery fragrance, while others may see a crisp green for a rejuvenating scent.
The origins of perfume synesthesia can be traced back to ancient times. For example, the Egyptians and Babylonians believed that certain fragrances had healing properties and used them in their daily lives. Today, scent is more than just a way to smell good. It’s an art form that employs all five senses and forms an emotional link between a person and the perfume they wear.
Perfume synesthesia is an essential tool for perfumers. The power to produce a scent that stimulates a distinctive feeling or vision can be a strong marketing tool. Perfumers can use synesthesia to communicate the essence of their brand and create an emotional link with consumers.
With more people focusing on the ingredients in their perfume, more and more fragrance brands such as
Perfume Playground are using natural, botanical, and ethically sourced ingredients to create a variety of synesthetic experiences.
So next time you wear your favourite fragrance, close your eyes to sense what experience it creates for you.
Synesthesia is a powerful and creative way to engage with fragrance. To immerse yourself in the world of natural perfumery, sign up for one of our workshops here.
“Perfume is the invisible, unforgettable, fashionable accessory that announces your arrival and prolongs your departure”
– Coco Chanel
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