no. 15 Bryley Ryder

Tell us about yourself?

I have been in the beauty industry for 18 years and owned my own salon for 10 years this year. I’m married to an amazing and supportive man, we have no children together but I have five nieces who I adore. I enjoy exercising, but I LOVE food and wine. I love to travel and try new things, but I’m a homebody that needs routine. I love that my job allows me to meet all walks of life and I’m privileged to listen to their experiences, but I crave solitude and am happy in my own company. I’m a walking contradiction!

At Perfume Playground, we’re suckers for a great scent story! What’s your favourite scent memory?

Whenever it rains on hot tarmac it takes me right back to a house I lived in when I was a kid. The neighbours behind us had a long driveway and when we were playing in our backyard I could always smell it. It immortalises being carefree and playful for me.

How would you best describe your salon and its offering?

At be•be beauty we believe in taking time out from everyday stresses, we know that having a beauty treatment helps you feel beautiful and confident on the inside too. We offer a range of beauty services with focus on results driven skincare treatments to help you relax, unwind and recharge.

Your Perfume Playground journey began as a private booking for your staff…

Unfortunately for me I developed my first ever migraine on the way to Wellington, so my amazing team took over and went to the scent experience themselves. When they came back they were buzzing over it! They had individually developed beautiful scents for themselves that they used at home. Then a couple of weeks later I was lucky enough to have a one-on-one with Lauryn. She has so much knowledge, not only in scent but in the beauty industry too. We even connected that we’d worked in the same salon just months apart from each other in Sydney. Lauryn really understood what I was describing and gave direction as to what I was trying to visualise. I think together with the scents from our team we really captured the essence of the salon.

Later you came on a custom design experience with us – what can you share about this?

The questionnaire which lead to the vision board Sam created made our scent feel real before we had even developed it. The way Sam and her team get to know us is such a beautiful and personal way for her to get to know you. I believe that this is why our scent is so individual and not something you could buy off the shelf. We felt part of every piece of the creation.