Perfume Playground loves to create remarkable sensory events for brands. Scent marketing increases sales and brand loyalty by creating unique customer experiences. Scent for Retail spaces, Gifts, Art exhibitions, Media launches, and events.
We’ve designed custom fragrances and sensory workshops for a number of private clientele and brands in Australasia such as Google, MYER, Tim Tam, Forever New, Bombay Sapphire, Lululemon, and many more.
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SENSORY EXPERIENCES
MYER
We partnered with shopping giant, MYER, to celebrate Mother’s Day with a bespoke activation creating natural perfume in-store, in Melbourne, Sydney and Brisbane. The Mother’s Day brand activations saw over 1200 guests customize their own fragrance in real-time with a scent expert! Bringing to life the pleasure of personalization with a sumptuous scent to take home, just for Mum.