“You can learn more about a person in an hour of play than you can from a lifetime of conversation” – Plato

At Perfume Playground we believe in the importance of ‘serious play.’ Whilst it may sound contradictory, what if we were to tell you that serious play enhances creativity, innovation and engagement.

Simply put, serious play is play with a purpose.

When was the last time you had a good play?

This means to apply an open minded, non-judgemental mindset whilst engaging in playful activities to complete a task or problem solve.

When Julie enters the Perfume Playground, she reclaims her creative freedom. She is free to roam, smell and take risks. We do not enforce strict guidelines or encourage a serious atmosphere, instead it’s all about providing a safe space for people to develop their own methods. When Julie engages with her intuition and imagination in this way, Julie produces a fragrance which tells a personal story. She explores the role of fragrance designer, without judgement.  

Working a high-profile job has Remi strung out and longing for playful release. She attends the Perfume Playground club to reconnect with joyful creativity. There is no pressure to be ‘perfect’ in this space, only to do what feels right. She realises at the Perfume Playground it’s about enjoying the process as well as the product. The emotional benefits of ‘letting go’ of inhibitions at our club, aids her on her spiritual journey.

Serious play appeals to Alex, due to the way he can translate what he experiences at the Perfume Playground into his innovative business practices. Drawing on the imagination, all senses and getting out of one’s analytical head creates a mental space from which great ideas bloom. Alex fosters his mind-body connection through playful experimentation when designing a natural fragrance. When a serious play approach is applied to his work, through modelling and sensory exploration he has noticed profound shifts in his creativity and the quality of his designs.

The concept has received increasing attention recently, due to its proven benefits in fostering engagement. When engaging in serious play, one is said to lose track of time and self-consciousness which creates a state of flow.

Join our club to incorporate serious play into your life! 

Upcoming Clubs:

  • 11 October. Auckland Our Classic Club, with the only rule being there are no rules.

  • 18 October. Melbourne. Work Club Global. Our Classic Club returns after a year long hiatus.

  • 10 November. Auckland Art Gallery. Our seasonal series themed around Spring and hero botanical Peppermint. 2 hours of sensory exploration with Samantha Copland

  • 22 November. Melbourne. Work Club Global. Our seasonal series, this time our hero botanical Rose is explored