Lululemon Athletica

The Perfume Playground took the fragrance bar to all Lululemon stores in New Zealand late 2016.

Collaborating with Lululemon staff and ambassadors, everyone explored their motivations for the next quarter and made a scent to match those motivations.

The experience was a chance to discover, trust and connect. Everyone shared what they made and enjoyed a rare moment of letting-go, away from the business. 

Our philosophies merged nicely with both businesses caring for self,  community and planet. Using the finest materials alongside the challenging mix of art, science and meditation meant the experience was so well-liked that the store managers decided to open it up to the Lululemon community to enjoy.

We now host one event per quarter at the Lululemon Store in Britomart, spaces are limited and each event is a sell-out.


We'd love to see you at a future popup. Please register your interest to receive an invite to the next Auckland event.


For the first time, we are hosting an event at the Lululemon Store in Wellington, on Monday December 11. This will be the final popup for the year.