I went to India on a trip of a lifetime with my best-friend. Stumbling upon a perfume store in Rajasthan I purchased the shop's stock of crystal glass bottles on a whim. Told of their unlikely arrival by India Post, promised to follow my dream if they arrived safely home.

Founding the Perfume Playground™ sat alongside an immersion into the natural world which included certification in flower essences, aromatherapy, medical herbalism, plant shamanism & Rongoa Maori Medicine, complimenting my Bachelor of Science marvellously.

Followed my nose to the USA to become a Certified Natural Perfumer under world renowned alchemist Mandy Aftel.  

This unique combination of scent, science and wonder lead to the development of the Perfume Playground®.

Within the first year of business we hosted one thousand club members in five global locations and made over fifty fragrances for brands, events or to mark a special occasion. Not a day goes by where I don't experiment with scent & science designing and sharing shimmering layers of prestige fragrance.






perfume is the music of my dreams





Hello, I'm Samantha. I love translating ideas into fragrant form that's natural, empowering, precious and personal.

Early days

While at high school I played the flute to the standard of performance equivalent to someone studying full time at a conservatoire. I rarely performed despite my A.T.C.L qualifications, tormented by perfectionism.

I graduated with a Bachelor of Science, majoring in Pharmacology & Psychology. My first job was in the Prestige Fragrance Division at CS Company in New Zealand. I fell in love with perfume in this role. I designed my first Perfume at Gallimard in Grasse, France in 2005.

Corporate Life

Renowned for Strategy, Business Development & Building legacy systems during 10 Years managing projects in New Zealand and Internationally, I was made redundant from a company I'd been part of for five years.

Slowing down

I lived most of my life in a rush, ambitious yet distracted, always hunting new opportunities. I worked hard, for long hours and attained many luxuries of life. This rush took a toll on me mentally, physically and socially. I often projected my emotions onto others, struggling to feel content and often keeping score. I was encouraged to practise Medical Qi Gong to manage shin splints that had formed from hours of marathon training. Learning to move with my breath and body I slowly created space and reclaimed my senses.

I founded the Perfume Playground™ for you to rediscover the natural world, to connect with your natural wonder and wisdom through your senses.

I teach, sharing my knowledge freely.

I design, for beauty and wellbeing.


exploration and refinement of ideas, people and places into fine fragrance that is natural, empowering, precious and personal.

opportunities to learn & flourish with scent + science.

to give more than we take. 

a sensory space to restore your connection to self & the land; to enjoy your wonder & wisdom.



I find beauty in imperfection, I'm driven to constantly develop, to make the banal interesting or unravel something that seems too precious



We work to uncover your true essence and translate it into scent for distribution, using the most precious natural ingredients.



Be prepared to raise your vibration.



Host a private scent session. It's magical.



Explore with friends and family.